Bryan Choo is the Founder and Managing Director of TheSmartLocal, one of Singapore’s largest and fastest growing independent publishers.
TheSmartLocal focuses on travel and lifestyle content for Singaporeans, providing trusted hyper-local information on what to do both in and out of Singapore.
It has quickly grown to become one of the largest publications in Singapore for travel and lifestyle content since its inception in 2012.
What makes TheSmartLocal special is that it is a creative agency, production house and media outlet all rolled into one; allowing brands a single point of contact for campaigns that are managed from start to finish and published on their channels.
With a team of over 80 employees, the company operates four different publishing channels (such as Eatbook.sg and Zula.sg), that combined reach over 3 million people each month.