Rachel Lim is the co-founder of homegrown fashion brand Love, Bonito.
What started out as a passion project with friends in 2010, Love, Bonito has quickly grown over the last eight years and is now the largest homegrown fashion brand. The company opened their first flagship store in 2017 in Singapore’s 313@Somerset.
With a current team of 80, Love, Bonito has a strong local and retail presence across Singapore, Malaysia, Indonesia and Cambodia, while also shipping internationally. With an ethos to “empower women’s confidence by educating them to dress well and right”, their mission is to share this dream with women all across the world.
Having started her online fashion business at the age of 19 when e-commerce was minimal, Rachel and the brand were immediately propelled to the forefront of the industry, revolutionizing and headlining the spheres of online retail and redefining the fashion scene in Singapore.
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Having started her online fashion business at the age of 19 when e-commerce was minimal, Rachel and the brand were immediately propelled to the forefront of the industry, revolutionizing and headlining the spheres of online retail and redefining the fashion scene in Singapore.
In line with Love, Bonito's mission to empower women's confidence through helping them dress well and dress right, Rachel has been able to further touch and impact the community of women she and the brand have created.
With a personal mantra to live life on the edge, Rachel left school to grow the business full time. Today, Love, Bonito remains to be the leading fast-fashion label in Asia, designed specifically for Asian women and has grown beyond Singapore to Malaysia, Indonesia, Cambodia and Australia.
Rachel was listed on the Forbes 30 Under 30 Asia list in 2016.
