Rachel Lim is the co-founder of homegrown fashion brand Love, Bonito.

What started out as a passion project with friends in 2010, Love, Bonito has quickly grown over the last eight years and is now the largest homegrown fashion brand. The company opened their first flagship store in 2017 in Singapore’s 313@Somerset.

With a current team of 80, Love, Bonito has a strong local and retail presence across Singapore, Malaysia, Indonesia and Cambodia, while also shipping internationally. With an ethos to “empower women’s confidence by educating them to dress well and right”, their mission is to share this dream with women all across the world.