Rachel Lim is the co-founder of homegrown fashion brand Love, Bonito.
What started out as a passion project with friends in 2010, Love, Bonito has quickly grown over the last eight years and is now the largest homegrown fashion brand. The company opened their first flagship store in 2017 in Singapore’s 313@Somerset.
With a current team of 80, Love, Bonito has a strong local and retail presence across Singapore, Malaysia, Indonesia and Cambodia, while also shipping internationally. With an ethos to “empower women’s confidence by educating them to dress well and right”, their mission is to share this dream with women all across the world.
Love, Bonito
Co-Founder
Having started her online fashion business at the age of 19 when e-commerce was minimal, Rachel and the brand were immediately propelled to the forefront of the industry, revolutionizing and headlining the spheres of online retail and redefining the fashion scene in Singapore.
In line with Love, Bonito's mission to empower women's confidence through helping them dress well and dress ri…
Startup Grind Singapore
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Chapter Co-Director
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