Jul 23, 9:00 – 10:00 AM (UTC)
Join us on July 23 at 5pm Singapore time for a virtual workshop and discussion with Natasha Gray, Founder of Emergent Public Affairs and investor Steven Liew on the importance of getting strategic about your communications early on and how it can be the difference between attracting -or losing- capital, credibility, and talent.
Most founders wait too long to think about communications or public affairs. They obsess over product, pitch, and fundraising - but ignore this critical layer that underpins all three.
Getting strategic about your communications early on can be the difference between attracting - or losing - capital, credibility, and talent.
And here’s the best part: covering this blind spot is something that can be fully within your control. We’re hosting this workshop to give you a strategic edge to help your startup or company grow and scale.
In this virtual session, Natasha Gray, Managing Director of Emergent and formerly with DJI and Meta, reveals why strategic communications remains one of the most overlooked growth levers in startups - and how to deploy it early for real business outcomes.
This isn’t just about media coverage or vanity storytelling. It’s about owning your narrative, building trust, and influencing how investors, partners, and the market perceive your startup - before you even walk into the room. Natasha will share actionable frameworks and case studies from startups that nailed it - and those that didn’t.
She’ll be joined by Steven Liew, angel investor at Cosmic Cafe and trusted advisor to startups across stages. With experience advising companies like Uber and holding leadership roles at Airbnb and eBay, Steven will break down what founders consistently miss when presenting themselves to investors and how public affairs, when used strategically, can shape credibility, unlock market access, and accelerate real-world adoption.
Whether you’re at seed stage or scaling fast, this session will reframe how you think about communications - not as a “nice-to-have,” but as a core driver of growth and a competitive advantage.
🔑 What You’ll Learn:
>A practical framework for rethinking communications as a growth and trust-building tool
>Real-world examples of how startups shaped markets, raised capital, or navigated policy
>Common missteps in PR, positioning, and messaging (and how to avoid them)
>Insights on what makes a founder’s story stand out
>Tactical tips on founder visibility, messaging, and timing your communications to business milestones
Emergent
Founder & Managing Director
Cosmic Cafe
Founder, Investor & Advisor
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