Price is a startup's most important tool for positioning and growth, yet 85% of companies (even the big ones) are dissatisfied with their pricing strategies. 

In this workshop, Andy Rooks, founder of Price Theory, will discuss how to approach value-based pricing and answer your questions about how to use price as a tool for competitive advantage and growth.

In this workshop you’ll learn about:

-Pricing as a communication tool

-Commonly used go-to-market pricing strategies

-An approach to value-based pricing