Price is a startup's most important tool for positioning and growth, yet 85% of companies (even the big ones) are dissatisfied with their pricing strategies.
In this workshop, Andy Rooks, founder of Price Theory, will discuss how to approach value-based pricing and answer your questions about how to use price as a tool for competitive advantage and growth.
In this workshop you’ll learn about:
-Pricing as a communication tool
-Commonly used go-to-market pricing strategies
-An approach to value-based pricing