Nov 3, 2022, 10:00 – 11:15 AM
Price is a startup's most important tool for positioning and growth, yet 85% of companies (even the big ones) are dissatisfied with their pricing strategies. In this virtual workshop, Andy Rooks, founder of Price Theory, will walk you through different pricing strategies and value based pricing and take your questions.
Price is a startup's most important tool for positioning and growth, yet 85% of companies (even the big ones) are dissatisfied with their pricing strategies.
In this workshop, Andy Rooks, founder of Price Theory, will discuss how to approach value-based pricing and answer your questions about how to use price as a tool for competitive advantage and growth.
In this workshop you’ll learn about:
-Pricing as a communication tool
-Commonly used go-to-market pricing strategies
-An approach to value-based pricing
Price Theory
Founder
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