Price is a startup's most important tool for positioning and growth, yet 85% of companies (even the big ones) are dissatisfied with their pricing strategies.
In this workshop, Andy Rooks, founder of Price Theory, will discuss how to approach value-based pricing and answer your questions about how to use price as a tool for competitive advantage and growth.
In this workshop you’ll learn about:
-Pricing as a communication tool
-Commonly used go-to-market pricing strategies
-An approach to value-based pricing
Price Theory
Founder
Andy Rooks is the founder of Price Theory, a tool that helps take the guesswork out of pricing for any product, service of SaaS.
Prior roles for Andy include CMO of Just Salad, Adjunct at NYU, and VP at Citibank.
Andy Rooks is the founder of Price Theory, a tool that helps take the guesswork out of pricing for any product, service of SaaS.
Prior roles for Andy include CMO of Just Salad, Adjunct at NYU, and VP at Citibank.
Startup Grind Singapore
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Chapter Co-Director
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