Southampton Startupgrind Chapter members are invited to attend a wonderful' Lunch 'n' Learn' session - Tuesday 21st November 2023, 13.00 - 14.00 pm!
We'll be hearing from Fred Bassett (FRSA) talk about marketing for businesses, and how to go beyond the noise! Fred Bassett's vast wealth of expertise in marketing cannot be understated. A career spanning over 30 years, he has founded several marketing agencies and consultancies and worked with clients ranging from Coca-Cola to Robbie Williams, Volkswagen to Johnson & Johnson.
He spent the majority of his career in Blue Latitude Health, as Chairman and Head of Strategy - working with healthcare companies to define commercial and marketing strategy. He now consults with companies and will be giving a talk on marketing at the BIPC - looking at how he approaches marketing strategy - based on the fundamentals rather than the hype and focusing on modern thinking.