Mr Almedalen himself is joining us in Almedalen. Fredrik “Feffe” Andersson is a PR & public affairs leader and entrepreneur. During his 14 years at PRIME PR, he was essential in building the company from scratch and in 2002 he made rosé wine to the summer drink of all decision makers and Almedalen to the place to be if you want to influence the development in Swedish society. To create an unique meetingplace around rosé wine and interesting diverse people has become a fundament in the political week´s ecosystem. Feffe is a communication genius and one of the most passionate and creative people in political Sweden with his 20 years of experience. Now he and his new team is on the verge on creating a new venture around Change and Relations – born digital, born global and born design. Join us in Visby for a very special evening where we go behind the scenes of community building in Almedalen.