How do you create awareness, build interest in your product or service, lock customers, and develop repeat business? Welcome to a fireside chat with Silla Levin, a leading name in Swedish advertising and marketing landscape. She has been an ex-CEO of Sweden's leading ad agency Forsman & Bodenfors and has several memorable campaigns to her credit. In this fireside chat, she demystifies the art and science of advertising: ⭐ Brands in a changing world – how to connect with a fickle consumer? ⭐ How “big branding” works – dollars, teams, agencies, complexity ⭐ Scaling it down to the “startup world” – going lean, connecting emotions ⭐ Overcoming brand madness: you, your startup, your product / service – where does it end? ⭐ Where to start with marketing – as an entrepreneur and startup founder? Silla will be interviewed by Naimul Abd, Business Advisor & Partnerships Lead at Coompanion Stockholm, serial impact entrepreneur, and Director Startup Grind Stockholm.As a startup you have a shoestring budget to launch a business from scratch.
