Join us for an insightful fireside chat with Emil Steenhouwer, Deputy CEO of NORNORM, as we explore how circularity can scale globally—redefining value, growth, and sustainability in business.

In a world where linear business models dominate, true innovation lies in rethinking how we use, reuse, and share resources. Circularity is no longer just a sustainability concept—it’s fast becoming a competitive business strategy.

Welcome to an exclusive fireside chat with Emil Steenhouwer, Deputy CEO of NORNORM, a company reshaping the future of workspace design through a circular model. By helping businesses shift from ownership to access, NORNORM is leading a movement where reuse and regeneration are built into the core of how we grow.

In this fireside chat, we’ll dive into:

• Why circularity is a business opportunity, not just a responsibility

• How NORNORM's furniture-as-a-service model is redefining office design

• What it takes to scale a circular system across markets

• The mindset shift from consumption to continuous circulation

• The intersection of impact, innovation, and operational excellence

• How to inspire both customers and industries toward a more sustainable norm

Whether you’re a founder, sustainability leader, investor, or innovator—this conversation will shift how you see growth, purpose, and the future of business.

The session will be moderated by Naimul Abd – Regional Director Nordics at Startup Grind, CEO at Connect East, CEO at SweBAN, Nordic Head for Founder Institute, Nutty Ventures, and Founders Live, and founder of Brim – Brands for Impact.

Register now to explore how circular design unlocks scalable impact—where systems thinking, regenerative business models, and purposeful innovation come together to shape a more sustainable future.