For more than ten years she worked as an internationally successful model, at the time when the supermodels became a phenomenon. She has also had a career as an actress, columnist and TV host. Today Emma Wiklund is the CEO of Emma S. She has had a lifelong passionate interest in beauty.

During the years 1988-2000 Emma worked as an international fashion model. She belonged to the era of the 80’s and 90’s supermodels who appeared on all the covers of the major fashion magazines – Elle, Vogue, Harper’s Bazaar and Marie Claire, on the catwalks of Paris and Milan, in commercials, advertising campaigns and in cool music videos. She worked for the major fashion houses – Chanel, Dolce & Gabbana, Dior, Balmain, Versace, Azzedin Allaia, Gaultier, Thierry Mugler and Lanvin.

After 12 years in the modeling industry, Emma moved back to Sweden. For five years she worked with the clothing retailer Lindex and then took a degree in Business Administration at IHM Business School before she founded Emma S. together with Nora Larssen in 2009.