In a world where climate information is abundant but effective climate action remains insufficient, the ability to communicate and catalyze change has never been more vital.

Welcome to our exclusive fireside chat with Frida Berry Eklund, a pioneering climate communications expert with over two decades of experience in PR, strategic communications, and campaigns. As the co-founder of Klimatkollen (Climate Checker), Frida has revolutionized climate transparency by making local transition data and company emissions accessible to citizens through AI-powered solutions. Her work with Our Kids' Climate has connected more than 60 parent groups worldwide, mobilizing families as a powerful force for climate action. As a Climate Reality Leader and EU Climate Pact Ambassador, Frida brings unique insights into how strategic communication can bridge information gaps and inspire tangible climate action.

In this fireside chat, we'll discuss:

• Translating climate data into narratives that resonate and motivate different stakeholders
• How brands can communicate authentically about climate initiatives without greenwashing
• The power of intergenerational perspectives in driving climate innovation and investment
• Building climate communication strategies that balance urgency with hope and action
• How technology and AI can increase transparency and accelerate climate transitions
• Engaging consumers as active participants in climate solutions rather than passive audiences
• Measuring the impact of climate communications

Whether you're a founder developing climate solutions, an investor evaluating sustainability claims, a corporate leader navigating climate communications, or an impact organization seeking to amplify your environmental message, this conversation will provide valuable insights on how effective communication can transform climate concern into meaningful action.

The discussion will be moderated by Naimul Abd – Regional Director Nordics at Startup Grind, CEO at Connect East, CEO at SweBAN, Nordic Head for Founder Institute, Nutty Ventures, and Founders Live, and Founder of Brim – Brands for Impact.

👉 Register now to discover how strategic climate communication can become your most powerful tool for driving meaningful environmental impact.