In an era where food choices increasingly reflect our values, sustainability concerns, and health awareness, plant-based cuisine has evolved from niche to mainstream—creating unprecedented opportunities for innovation and entrepreneurship.

Welcome to our exclusive fireside chat with Gustav Johansson, founder of Jävligt Gott (Sweden's largest vegan food blog) and creator of Jävligt Gott Academy. Named one of Sweden's super communicators and among Sweden's 33 young sustainability talents under 33, Gustav has published three acclaimed cookbooks and built a business focused on making sustainable food accessible to all.

In this fireside chat, we'll discuss:

• How plant-based entrepreneurship creates both business success and positive impact
• The evolution of vegan cuisine from niche to mainstream—and where it's heading next
• Building influential platforms that drive cultural change through food
• Strategies for scaling sustainability-focused food businesses and reaching new audiences
• How restaurants and food service companies can successfully transition to more plant-based offerings
• The intersection of gastronomy, business, and climate action
• Challenges and opportunities in the growing plant-based market

Whether you're a food entrepreneur looking to capitalize on the plant-based revolution, an investor seeking the next big food innovation, a brand wanting to strengthen your sustainability credentials, or simply passionate about the future of food, this conversation will offer valuable insights into one of the most dynamic sectors in today's business landscape.

The discussion will be moderated by Naimul Abd – Regional Director Nordics at Startup Grind, CEO at Connect East, CEO at SweBAN, Nordic Head for Founder Institute, Nutty Ventures, and Founders Live, and Founder of Brim – Brands for Impact.

👉 Register now to learn how plant-based innovation is reshaping food culture and creating opportunities for entrepreneurs who want to build successful businesses while contributing to a more sustainable world.