How to Scale a Sports Startup to 50+ Countries w/ Mikael & Johan from Heja

Jun 10, 2022, 10:00 – 11:00 AM

Welcome to our fireside chat with the founders of Heja who are on a mission to make it possible for youth across the world to experience the joys of team sports!

Virtual event
Fireside Chat

About this event

Welcome to our fireside chat with the Mikael Blix, CEO & Founder of Heja - Sweden's leading sports platform that's on a mission to make it possible for youth across the world to experience the joys of team sports!

Mikael and his co-founder Johan have dedicated their entire lives to contributing to a positive impact for the sports community through their companies Heja and and in this fireside chat we discuss:

⭐️ What are some of the issues youth are facing around the world?

⭐️ How can sports be a channel for positivity and self expression for youth?

⭐️ How did it all start and what's the connection between Laget & Heja?

⭐️ How was the experience of building the companies - challenges, missteps?

⭐️ How did they manage to onboard a massive 200,000 teams on the platform?

⭐️ What does it feel like to impact sports infrastructure in 50+ countries?

⭐️ Has funding been a challenge? How did they overcome it?

⭐️ Where are they headed, and what can entrepreneurs learn from their journey?

The discussion will be moderated by Naimul Abd, Business Advisor & Partnerships Lead at Coompanion Stockholm, serial impact entrepreneur, Strategic Advisor at the Founder Institute, and Director Startup Grind Stockholm.

Check out what happened


  • Mikael Blix



  • Johan Berglund




  • Naimul Abd

    Founder Nutty Ventures

    CEO Connect Öst


  • Naimul Abd

    Startup Grind

    Regional Director Nordics Startup Grind


Heja logo


Coompanion Stockholm logo

Coompanion Stockholm

Impact Hub Stockholm logo

Impact Hub Stockholm

Founder Institute Nordics logo

Founder Institute Nordics

About Startup Grind

This is Startup Grind. We are the world’s largest startup community.

Our Mission

To give startups everywhere the education and opportunities they need to build, grow, and scale their companies.

Our Values

We believe in making friends, not contacts. We believe in giving first, not taking. We believe in helping others before helping yourself.

Tools & Discounts for Startups

Take advantage of resources and offers provided by organizations we know and love, designed to help you navigate the startup journey.

Global Conference

Our annual flagship event in Silicon Valley brings together thousands of startup teams, investors and organizations from all over the world.

Join the Startup Membership

This membership gives you free access to networking, events, mentorship, office hours, and other exclusive opportunities curated by Startup Grind HQ.