First there was piracy, chaos & darkness.
Then Spotify was born and there was light & music.
Everywhere people where dancing.
Soon they startad to wonder, what is next in the digital music revolution coming from Sweden? Years passed and 4 years ago it was announced that Spotify had a love child together with Ola Sars & Andreas Liffgarden. That child is Soundtrack your Brand. With investors like Northzone, Creandum, Wellington, Industrifonden & Balderton and a new round of 200 million SEK they are now set out to conquer the world of Music in Business.
Tonight we talk to Ola Sars about that story and the life as a foolishly passionate music entrepreneur obsessed by the music curation dilemma.
EXTRA: Startup Sweden Accelerator Bootcamp Batch #1
With us tonight are the 10 companies participating in the Startup Sweden Accelerator Bootcamp. Meet the upcoming stars of Sweden Tech working with talent, social video, smart homes, sustainable consumption and much more.
Ola is a Stockholm based serial entrepreneur focusing on the digital music space. He was a co-founder at Beats Music (Apple Music), Pacemaker (Tonium) as well as Soundtrack Your Brand (Spotify Business) which he founded together with Spotify in 2013. He is currently serving as CEO of Soundtrack and is together with his team spearheading the digital transforming of the background music space.