Welcome to a fireside chat with Pernilla Nissler, CEO of Blocket, Sweden's largest online marketplace. The Pandemic has accelerated the digital rush with e-commerce and online marketplaces gaining a center-stage in the future of shopping. In this fireside chat we focus on: 1- Pernilla's key priorities in building online marketplaces 2- The Blocket story and how it evolved in the early days of the Internet 3- How to build a brand around people - helping them make smart, economical, and sustainable decisions 4- Trends in e-commerce and online marketplaces 5- Lessons from Covid-19 for businesses and how consumer habits have evolved 6- Advice to entrepreneurs and tech-startups on developing a strong business model Pernilla will be interviewed by Naimul Abd, Business Advisor & Partnerships Lead at Coompanion Stockholm, impact entrepreneur, and Director Startup Grind Stockholm.