Swedish VC Landscape & How to Raise Money w/ Emmet King, Founding Partner J12 Ventures

Oct 29, 2021, 10:00 – 11:00 AM


Welcome to our fireside chat with Emmet King, Founding Partner at J12 Ventures - a leading early-stage VC backing groundbreaking technology companies in the Nordics.

Virtual event
Fireside Chat


About this event

Stockholm crushed it in 2020 and received the most capital per capita in Europe — $1703 per capita ahead of London with $981 per capita. 

What does this mean for you as a startup founder looking to raise your early round?

Welcome to our fireside chat with Emmet King, Founding Partner at J12 Ventures - a leading early-stage VC backing groundbreaking technology companies in the Nordics.

In this virtual fireside chat we discuss:

- How is the VC landscape structured in Sweden?

- Understanding the difference between various funding stages (angel, pre-seed, seed and later) as a startup?

- When and how should an early-stage startup approach & pitch to VCs?

- What is the single most important factor in a startup that VCs are looking for?

- Is traction important for an early stage startup? What does it mean to have traction?

- Is it better to pursue generalist funds or vertical / thesis focused VCs in your fundraising?

- Are VCs looking for impact? How to show impact?

- What types of companies J12 Ventures invests in? Examples?

- What's the best way to pitch to J12 Ventures?

- How does Emmet's typical day look like with all the deal-flow?

The discussion will be moderated by Naimul Abd, Business Advisor & Partnerships Lead at Coompanion Stockholm, serial impact entrepreneur, and Director Startup Grind Stockholm.

About Diversity, Equity & Inclusion Month

This month Startup Grind is celebrating DEI month, presented with SVB and supported by Comcast NBCUniversal LIFT Labs. DEI stands for Diversity, Equity, and Inclusion; 31 days to emphasize the importance of diversity across our global startup ecosystem, and what it means to all of us. We are so excited to take this time to recognize and amplify the voices of leaders in our globally diverse communities, providing a platform for those that may not have been heard previously.

In addition to this event, you can also view Diversity, Equity & Inclusion Month events taking place across our global startup community here or register for our Diversity, Equity & Inclusion Summit here.

Check out what happened


  • Emmet King

    J12 Ventures

    Founding Partner


  • Naimul Abd

    Startup Grind

    Regional Director Nordics Startup Grind


Coompanion Stockholm logo

Coompanion Stockholm

Brim Global AB logo

Brim Global AB

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