Join this in-depth roundtable with a global E-commerce innovator, cosponsored by E-Commerce Association of Georgia. This 90 minute mix of analysis from the speaker and freeform AMA discussion in a small roundtable will give participants deeper insights on the global game and state of play. 

E-commerce is undergoing a radical transformation — and artificial intelligence is at the center of it. In this forward-looking workshop, Justin Hwa, former Global Head of Innovation at eBay, explores how AI is reshaping online commerce from personalization and logistics to trust, security, and customer experience.

Drawing from global case studies and his experience driving innovation in one of the world’s largest marketplaces, Justin will break down the tools and trends every startup and retailer should be watching. Whether you're building an online store, managing a marketplace, or developing commerce-enabling tech, this session will help you see the strategic opportunities AI is unlocking.

What you’ll learn:

• How AI is transforming product discovery, pricing, and personalization

• The future of fulfillment, fraud prevention, and customer service

• Key technologies powering next-gen e-commerce (LLMs, recommendation engines, automation)

• Strategic advice for founders building in or selling to e-commerce

• Global trends to watch — and how Georgia can stay ahead

• Discussion on topics of interest to attendees
  

This roundtable is presented under the umbrella of the Georgian Startup Summit, continuing the tradition of connecting local innovators with the global frontier of technology and investment.