Nazanin Daneshvar has an IT background. She studied IT Engineering at Amir Kabir University in Tehran and worked in the e-commerce field in Iran, the UK and Germany. At 26 years of age, she returned to Tehran and launched Takhfifan together with her sister Negin. Despite being completely bootstrapped, the company grew rapidly and established itself as one of Iran's top e-commerce websites. After three and a half years of operation, Takhfifan is active in seven major Iranian cities: Tehran, Mashhad, Karaj, Shiraz, Esfahan, Rasht and Tabriz. The company has created over 60 jobs and is currently going live with more than 20 new deals every day in Tehran alone. Since its foundation, Takhfifan has won many awards. Its success has attracted international attention. The company has been mentioned on websites like The Financial Times, The Washington Post, and Forbes, among others. As a result, Nazanin Daneshvar has become a renowned female high-tech entrepreneur. She has been featured on national TV, in talk-shows, as a columnist in magazines, and as a panelist at many different conferences. Furthermore, she regularly contributes to start-up events as a mentor. In addition to Takhfifan, Nazanin Daneshvar has recently launched the first local search and reviews platform for the Iranian market, called Tarinan. Tarinan is available for Android, iOS, and as a website (tarinan.com). Users can browse a large number of places all over Iran, and have the option to share their experience with others and to connect with friends.