Peivast story is more than just a mere story of a traditional startup in printed media, at its heart it carries story of a bunch of friends who rejected to give up when they have been fired after a decade. Three friends, partners and colleagues  that stood against losing their team and identity when they lost everything and persuaded their dream to establish a prestigious and admired publishing house and fill the gap between different generations and powers of Iran ICT market. These friends representing by Mojtaba and Arash established Peivast, found their dream investor and during less than 3 years they founded a monthly with more than 10 thousand circulation, 2 online agencies and a very innovative approach to market. Raising from a very modest office they now operate from 2 building in downtown Tehran and practically rewrote every rule about B2B content, distribution and marketing in Iran ICT market. Arash and Mojtaba as one of four cofounders of Peivast are both well known journalist and editors  and worked as high ranked editorial member of Asre ertebat weekly and generated content for publications such as Shargh daily and Hamshahry. They are known as content developers for many main players of Iran Telecom and software players.