SG Tel Aviv’s 2019 Tech for Impact Event, feat. Gideon Soesman and Dr. Shimrit Perkol-Finkel

May 5, 2019, 3:00 – 6:00 PM

AWS Floor 28, Derech Menachem Begin 121, Tel Aviv-Yafo, Tel Aviv, 6701203

Startup Grind Tel Aviv proudly presents 2019’s Tech for Impact Event! In the event, we will hear a talk by Gideon Soesman, Co-Founder and Managing Partner of GreenSoil Investments. Following the talk, we will hold a fireside chat with Dr. Shimrit Perkol-Finkel Co-Founder and CEO of ECOncrete ®.

In-person event

About this event

We will host Gideon Soesman Co-Founder and Managing Partner of GreenSoil Investments for a Startup Grind Talk. We will then hold a fireside chat with Dr. Shimrit Perkol-Finkel Co-Founder and CEO of ECOncrete®. Shimrit and her co-founding partner spent 20 years searching the right solution for the concrete problem, bridging development and sustainability by integrating environmentally sensitive technologies. As described by Nas Daily’s video, ECOncrete® saves the world one block at a time!

Event Description:

Startup Grind’s Tel Aviv chapter showcases Israel’s capacity and leadership in creating positive impact, be it on people, or on the environment. Here’s all the goodness we’re planning for you:

• The program will start with a SG Talk by Gideon Soesman, Co-Founder and Managing Partner of GreenSoil Investments. With offices in Ra’anana (Israel) and Toronto (Canada), and ~ $100m under management, GreenSoil manages two VC funds: GreenSoil Agro & Food technologies and GreenSoil Building Innovations.

Prior to co-founding GreenSoil, Gideon founded and managed GMS Capital, a boutique investment bank, working with companies on their global business development and M&A strategy and execution.

Before GMS Capital, Gideon was Senior Director of Corporate Mergers and Acquisitions at Royal Philips Electronics. At Philips, he was responsible for all global merger and acquisition activities for a major division at Philips (deal value over $1.5b) and he managed all acquisitions, investments and business development activities for Philips in Israel.

Prior to Philips, Mr. Soesman held senior positions at Shaldor and Ergo and served as a Project Manager at MATI.

Gideon is a member of the boards of Directors at Tipa, CropX, ElectrIQ Power, Phenome Networks, BioHarvest and Rootility.

• We will then hold a fireside chat with Dr. Shimrit Perkol-Finkel, who is the Co-Founder and CEO of ECOncrete®. ECOncrete® offers a suite of high performance environmentally sensitive concrete solutions that enhance the biological and ecological value of urban, coastal, and marine infrastructure. ECOncrete® transforms the way our future coastlines look and function, by replacing barren “gray” urban coastlines and waterfronts, with high-performance, resilient, blue-green infrastructure, which foster highly productive thriving ecosystems.

The company has deployed its products successfully in six counties over five seas.

Recently, ECOncrete was honored as a #10 most innovative company in its region by Fast Company, and #13 of the top 50 women-led companies by Forbes magazine. Shimrit was a finalist at the Women4Climate Tech Challenge hosted by the cities of Paris and Tel Aviv. Shimrit was also selected as a We Empower awardee for her achievements in advancing UN Sustainable Development Goals.

Dr. Shimrit Perkol-Finkel and Dr. Ido Sella, marine ecologists, experts in urban marine ecology and leaders in the growing field of ecological enhancement and green engineering technologies, founded ECOncrete® in 2012.

Dr. Shimrit Perkol-Finkel specializes in sustainable management of urban marine habitats and is considered an expert in ecological engineering and environmentally sensitive designs of man-made coastal and marine infrastructure. She has led several large-scale and long-term projects like the EU funded MarUrbe project in Italy, and a waterfront enhancement scheme in Brooklyn Bridge Park NY.

• The evening will start and end with free networking over refreshments.

It’s always our pleasure to deliver value to you in our events, this one included. We’ll be happy to see you all there – get your tickets today!

Check out what happened


  • Shimrit Perkol-Finkel

    CEO & Co-Founder

  • Gideon Soesman

    GreenSoil Investments

    Co-Founder and Managing Partner



Sunday, May 5, 2019
3:00 PM – 6:00 PM UTC


  • Shahar Matorin

    Startup Grind

    Israel Country Manager

  • Lirone Glikman

    The Human Factor By Lirone Glikman

    Co Director

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