Iris Shoor is coming to Startup Grind to tell you how she decided to take on Google Analytics head-on as a sole founder.

Limited attendance. The event will be held in adherence to the Israel Ministry of Health's Covid-19 guidelines. Please show your green badge / recovered certificate at the door.

• Who: Iris Shoor, founder and CEO of Oribi
• What: Fireside Chat
• Where: Brain Embassy TLV (In-Person event), 17th floor, Entrance D, Building C (360), HaShlosha 2D Tel Aviv.
• When: Wednesday, May 26th 2021, 6pm-9pm.

We are proud to host Iris Shoor for Startup Grind Women's Month.

Iris Shoor is a 3rd time entrepreneur. After studying architecture, Iris co-founded VisualTao which was acquired by Autodesk in 2009. Later on, she co-founded OverOps. Today, she is the founder and CEO of Oribi, an innovative marketing analytics tool that provides a code-free alternative to Google analytics and BI tools. Oribi has raised $27M to date and serves thousands of customers. Iris is passionate about creating great products, creative marketing and building a unique company culture.

Expected Takeaways:

• What is the CEO's role
• The pros and cons of being a sole founder
• What Iris did differently over the years and why
• The importance of focus
• The psychological aspects of entrepreneurship
• Discussion of hot topics in entrepreneurship