SGWomen: Iris Shoor Made It Without a Founding Team (InPerson Event!)

May 26, 2021, 3:00 – 6:00 PM

Brain Embassy TLV, 17th floor, Entrance D, Building C, Ha-Shlosha St 2, Tel Aviv-Yafo, 6706058

We are excited to mark SGWomen’s Month in our first in-person event in 15 months. We missed you all! In this event we're proud to host Iris Shoor, the sole founder and CEO of Oribi, an innovative marketing analytics tool that provides a code-free alternative to Google analytics and BI tools.

In-person event

About this event

Iris Shoor is coming to Startup Grind to tell you how she decided to take on Google Analytics head-on as a sole founder.

Limited attendance. The event will be held in adherence to the Israel Ministry of Health's Covid-19 guidelines. Please show your green badge / recovered certificate at the door.

  • Who: Iris Shoor, founder and CEO of Oribi
  • What: Fireside Chat
  • Where: Brain Embassy TLV (In-Person event), 17th floor, Entrance D, Building C (360), HaShlosha 2D Tel Aviv.
  • When: Wednesday, May 26th 2021, 6pm-9pm.

We are proud to host Iris Shoor for Startup Grind Women's Month.

Iris Shoor is a 3rd time entrepreneur. After studying architecture, Iris co-founded VisualTao which was acquired by Autodesk in 2009. Later on, she co-founded OverOps. Today, she is the founder and CEO of Oribi, an innovative marketing analytics tool that provides a code-free alternative to Google analytics and BI tools. Oribi has raised $27M to date and serves thousands of customers. Iris is passionate about creating great products, creative marketing and building a unique company culture.

Expected Takeaways:

  • What is the CEO's role
  • The pros and cons of being a sole founder
  • What Iris did differently over the years and why
  • The importance of focus
  • The psychological aspects of entrepreneurship
  • Discussion of hot topics in entrepreneurship

Check out what happened


  • Iris Shoor




  • Lirone Glikman

    Startup Grind Tel Aviv



In-Person Networking
Fireside Chat / Iris Shoor
Say goodbye and go home ;-)


  • Shahar Matorin

    Startup Grind

    Country Director


  • Shahar Matorin

    Startup Grind

    Israel Country Manager

  • Lirone Glikman

    The Human Factor By Lirone Glikman

    Co Director


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Brain Embassy logo

Brain Embassy

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