Geri Cupi was listed as a Forbes 30 under 30 for Retail and Ecommerce in 2020. A serial entrepreneur, Geri founded DIEM consequentially, after gaining expertise in blockchain, re-commerce, and circular economy-driven practices. DIEM is a new generation financial services company that allows customers to release instant cash from goods they no longer need or want, in a seamless, reliable and secure way, while fueling the circular economy.

Concurrently, Geri is the co-founder of MonoChain, a blockchain-based platform powering re-commerce and product provenance solutions for the brand and retailer ecosystem. Previous to this, Geri has built two start-ups: Jook and Social DNA (which was acquired by Levi’s). In addition, Geri supports academic endeavours, acted as a visiting lecturer at the University of Bath and Edinburgh, as well as UCL. Recently, he has co-authored the ‘Commercialising Blockchain’ book, with a mission to demystify blockchain, demonstrating it’s value and usage through a plethora of applied cases.