Sanida Kraja is an entrepreneur based in Shkodra and co-founder of several community-driven ventures in food, hospitality, and local commerce.

Born in 1991 in Shkodra, Sanida studied and worked for several years in the field of finance. During the pandemic, together with her partner Benida Beqiri, she decided to pivot and build a business rooted in food, community, and local culture. What started as a home-based catering initiative, operating only by order and supported by family, quickly evolved into a sustainable venture.

In 2021, this journey led to the opening of Goje Gaditese, a warm and intimate space located in the historic area of Gjuhadol, Shkodra. Designed as a welcoming community hub, Goje Gaditese reflects Sanida’s vision of hospitality, authenticity, and local connection.

In 2022, Sanida expanded her entrepreneurial path by co-founding Northern Pik Host, a property management company specializing in Airbnb and Booking platforms. Today, Pik Host manages around 35 properties in Shirokë and Shkodra.

Most recently, she launched GG Shop, a small artisan shop in Gjuhadol created to support and promote local artisans, with a special focus on women from northern Albania. Through GG Shop, artisans develop dedicated product lines, including ceramics, beeswax candles, and handmade soaps sourced from the Shëngjin and Shtoj areas.

Sanida has created and curated the SanFest music festival for four consecutive years, across four different locations, with the main goal of promoting her beloved hometown, Shkodra.

She has also organized several charity events under the name Holism.al, creating a strong impact and raising significant awareness within the city.

Sanida’s work is driven by a strong belief in building businesses that grow from the local community and create long-term value through collaboration, resilience, and purpose.