Creating a Global Luxury Watch Company by Fighting Convention

Aug 5, 2020, 10:00 – 11:00 PM

Since 2014, Toronto headquartered Égard Watches have had some of the biggest stars in the world wearing and collaborating with them including: Jamie Fox, George St. Pierre, Jeff Daniels, Terry Crews and Sugar Ray Leonard and many more! Hear from Founder Ilan Srulovicz, on creting a luxury line of watches capturing the bond of a father and son.

Virtual event

About this event

Startup Grind Calgary, West Los Angeles and Toronto are teaming up to present a special event on August 5!

Égard Watches was created by Ilan Srulovicz to pay tribute to the bond between father and son. Not being able to find the perfect timepiece on the market that symbolized their relationship; Ilan resolved to create an inspiring luxury piece that embodied the bond’s depth of emotion. Their subsequent phenomenal growth has been based on leveraging social media, celebrity endorsements/collaborations and through publishing videos on social issues that Ilan felt passionately about.

These strategies started in 2014 when Ilan partnered with Star Trek star William Shatner to crowd fund a new watch design on Indiegogo. They raised $681,721, blowing past their goal of $75,000 by 900%. They were among the first to successfully use this strategy in the traditional watch market.

Since then, they have had some of the biggest stars in the world wearing and collaborating with them including: Jamie Fox, George St. Pierre, Jeff Daniels, Terry Crews, Sugar Ray Leonard and many more!

They have also repeatedly sold out their inventories and dramatically increased their sales through publishing videos on social issues that Ilan felt passionately about. This included a video challenging Gillette’s video on masculinity which has been watched over 5.4m times on YouTube and a recent video supporting police officers which has been watched over 1m times.

Ilan will be joining us on August 5th from his home in Los Angeles where Égard is co-headquartered with their Toronto operation.

Don’t miss this fascinating and inspiring story about innovating and carving your own path in one of the most traditional industries! 

Check out what happened

Speaker

  • Ilan Srulovicz

    Egard Watches

    CEO and Founder

Moderators

  • Sharn Kandola

    Startup Grind Toronto - Director

    MODERATOR

  • Chad Ford

    and Startup Grind Calgary Chapter co-Director

    Director, Founder Institute Western Canada

  • Atlás Blake

    Haven Coliving

    Operations

Hosts

  • Tara McLaughlin

    Startup Grind Calgary

    Chapter co-Director

  • Jason Wang

    Startup Grind Calgary

    Chapter co-Director

  • Stefan Chiasson

    Startup Grind Calgary

    Chapter co-Director

  • Kelby Price

    Startup Grind Calgary

    Chapter co-Director

Organizers

  • Sharn Bassi

    Startup Grind

    Senior Advisor

  • MARC Gaudett

    Chapter Director

Partners

CTO Boost logo

CTO Boost

BDC logo

BDC

think.COLLECTIVE logo

think.COLLECTIVE

Trufan logo

Trufan

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