Join us for an inspiring fireside discussion featuring Prof. Daniele Buzzurro and Dr. Daifallah Alluhaidan. They will collaboratively delve into their insights and experiences for new founders regarding the assessment of markets at the idea stage, as well as the process of defining your Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) across various regions globally. Additionally, they will share their experiences related to Go-to-Market Strategies following market validation.

Speaker Bio: Prof. Daniele Buzzurro, Founder, DW DreamyourMind

Daniele’s lifelong passion for books, movies, and technology led him to be part of the world of communication. With degrees in Communication Sciences and Economics of Communication, he became deeply involved in Public Relations, holding leadership positions in organizations like CERP Students Italy and Public Relations Society Students of America (PRSSA). In 2000, he founded DW DreamyourMind, an internet-focused venture, and later became a graduate professor at Unicusano University. Daniele’s articles have graced prestigious platforms such as the Huffington Post, Wired, and Radio Radicale.

Daniele has been an organizer of TEDx Via Della Conciliazione and Connekt Art Expo. He founded La Scuola di Rosa and conceptualized Italia Design Map (IDM). With a profound understanding of startups and venture capital, he actively seeks promising unicorns and speaks at events like Vancouver Startup Week and many others.

Living a dynamic life across Rome, the Silicon Valley, and Dubai, Daniele’s journey includes roles as a Business Advisor for Gourmicious and ARPICO ex-Board of Directors’ Communication Manager.

Speaker Bio: Dr. Daifallah Alluhaidan

Dr. Daifallah Alluhaidan is a Saudi Board-certified specialist in Physical Medicine and Rehabilitation, healthcare innovation strategist, and entrepreneur with a multidisciplinary background spanning medicine, executive leadership, and startup ecosystem development. He holds an Executive MBA (EMBA) with First Honors distinction, in addition to professional certifications in Project Management (PMP) and Agile Project Management (PMI-ACP).

Dr. Alluhaidan currently works at the intersection of healthcare transformation, emerging technologies, and venture development across the MENA region. His experience includes leadership and advisory roles in healthcare innovation initiatives, digital transformation programs, and startup ecosystem engagement within Saudi Arabia’s rapidly evolving economic landscape.

Alongside his clinical and executive background, he serves as a Director at Startup Grind Riyadh, where he contributes to entrepreneurship and innovation conversations connecting founders, investors, corporates, and emerging technology leaders. His work focuses particularly on AI, digital health, rehabilitation technologies, innovation ecosystems, and the future of market opportunities in the Middle East and North Africa.

Through his combined perspective as a physician, executive, and entrepreneur, Dr. Alluhaidan brings practical insight into the region’s transformation agenda, the growth of innovation-driven economies, and the evolving relationship between technology, healthcare, and business in MENA markets.