Barry Beck is the co-founder and Chief Operating Officer of Bluemercury, Inc., a luxury beauty retail chain, e-commerce provider and cosmetics brand developer. He oversees all aspects of Bluemercury’s operations and leads the company's strategic growth initiatives. In February 2015 the Becks sold the company to Macy's Inc. for $210 million, while retaining their positions as CEO and COO.

He was named the 2017 Retailer of the Year by Total Retail Magazine and was the recipient of the 2016 Retail Innovator of the Year Award by Retail TouchPoints Magazine.  He currently sits on the Trustee Council of Cornell University, the Advisory Council of Cornell University’s ILR School, the Board of Advisors of The Fashion Institute of Technology, and on the Advisory Council of the Federal Reserve Bank of Richmond.

In 2006, Mr. Beck also co-founded M-61 Laboratories, makers of M-61 Skincare, the first highly technical, natural cosmeceutical brand. Prior to Bluemercury’s founding Mr. Beck participated in the founding of Tower Systems, Inc., now known as U.S. Maintenance, a contract services business serving national retail chains, which was acquired by The Emcor Group, a Fortune 500 Company (NYSE:EME). 

Beck received his Bachelor of Science from Cornell University.