Startup Grind DC is co-hosting with Startup Grind Santiago a virtual fireside chat with Nir Eyal who is the Bestselling Author of Hooked and Indistractable.
The first of the two we will discuss at this event resides at the offices of Facebook, Google, Paypal, and Slack, and Microsoft CEO, Satya Madella, recommended it to all of the company's employees. Hooked - How to Build Habit-Forming Products gives product creators large and small an inside look at the psychology behind the apps that we use every day, and how to replicate the same methodologies. -- for societal good.
We will discuss, in brief, the Hook Model and each of its four steps: Trigger, Action, Variable Reward, and Investment and how startups may implement this into their new products. The incredibly powerful structure that Nir exposes here can be directly applied to many types of products.
Eyal's most recent book, Indistractable - How to Control Your Attention and Choose Your Life, is aimed at the user of these incredibly hard-to-put-down products. By design, our devices and the engines within them are built in such a way that makes them difficult to overcome.
In the latter portion of this chat, we will learn about traction and DIS-traction, the difference of an internal and external trigger (what's happening around us or within us that drives us to the screen), how to master our own psychology, and "hack back" our own apps and devices so that we can use them as we wish, not when large companies want us to. Those who allow technology to control their every moment will not live the life they wish to lead, simply because of the constant DIS-traction caused.
As entrepreneurs, product leaders, and consumers alike, we're highly confident that you will find this talk a great use of time. If not for your business, tune in for yourself.
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: Ho…
Ha dedicado los últimos años a proyectos vinculados a la industria de la innovación y emprendimiento. Trabajando en aceleradoras como Startup Chile, apoyando y acelerando a emprendedores de todo el mundo, y también trabajando con startups para el mundo corporativo, poniendo en práctica la innovación abierta con prestigiosas compañías del país.
Asesora constantemente a diversas startups.
Gran facilidad y habilidad en relaciones interpersonales.
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Startup Grind Washington D.C.
Chapter DirectorSee Bio
Entrepreneur / Keynote Speaker / Advisor
Emprendedor serial nato, con experiencia en distintas Startups. Mis habilidades para la solución de problemas son indiscutibles
Co-Founder / COO Prosper Points
Startup Grind Scl Director
Vocado Ventures Advisor
Creativo, capaz de aplicarla acorde la visión que poseo en los objetivos planteados. Mi liderazgo, autenticidad e intuición me definen
Emotional Intelligence is the asset of the future EQ>IQ
Self-Awareness is the true path to success and happiness
Time is your limit, brain / soul your biggest asset
Brian is a startup evangelist, advisor, and angel investor. He is currently the Director of Product at Real Time Cases, an EdTech startup based in DC. He is also the director for Startup Grind DC and Executive-In- Residence at the AOL Fishbowl Labs. He was also formerly the global COO of Startup Grind and has started three previous startups.
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