Alexander Mazzara is the CEO and co-founder of joiz, the Social-TV channel headquartered in Zurich. Joiz has been on air in Switzerland since 2011 and joiz Germany has been on air since August 2013. Before joiz, the 38-year-old worked for 10 years as program developer, producer and project leader in various departments at Schweizer Fernsehen, the biggest television broadcaster in Switzerland. He also helped establish the business magazine "ECO". Prior to this, he took part in the launch of the Swiss regional programs of RTL and Pro7, was a leading music editor at Swiss music television Swizz and operated as a freelance journalist for, among others, German television stations ZDF and ARD. Alexander Mazzara holds a diploma in engineering as well as a post-graduate diploma in journalism.