- About Us
Come and hear from Alan about his experiences founding companies, hiring people, living a minimalist lifestyle and his sex-toys ecommerce startup.
Entrepreneurship is my big passion. Creating something from nothing is what I am doing wholeheartedly. I am the co-founder of www.amorana.ch
One of my main goals is to simplify my life. I realized the fewer things I own the happier I became. Today I own about 119 different items.
Traveling just makes me happy. Therefore I try to visit as many places as possible. After visiting every capital of every canton in Switzerland, I started visiting every capital of every European country - until today I have 31 of 51.
Alan Frei is an entrepreneur and economist known for his minimalist lifestyle. He has founded several companies, including Nachhilfeportal.de and the e-commerce shops Amorana and LOOKSofLOVE, and founded the start-up Center at the University of Zurich. In 2015, he began to receive press attention for his radically minimalist lifestyle, having reduced his personal possessions to around 120 items.