Alan Frei (amorana)

Oct 10, 2017, 4:30 – 7:30 PM

Startup@UZH, Rämistrasse 74 (RAI-J-31), Zurich, 8001

Alan Frei is an entrepreneur and economist known for his minimalist lifestyle. He has founded several companies, including and the e-commerce shops Amorana and LOOKSofLOVE, and founded the start-up Center at the University of Zurich. In 2015, he began to receive press attention for his radically minimalist lifestyle, having reduced his personal possessions to around 120 items.

In-person event

About this event

Come and hear from Alan about his experiences founding companies, hiring people, living a minimalist lifestyle and his sex-toys ecommerce startup. 

Entrepreneurship is my big passion. Creating something from nothing is what I am doing wholeheartedly. I am the co-founder of 

One of my main goals is to simplify my life. I realized the fewer things I own the happier I became. Today I own about 119 different items.

Traveling just makes me happy. Therefore I try to visit as many places as possible. After visiting every capital of every canton in Switzerland, I started visiting every capital of every European country - until today I have 31 of 51.

Check out what happened


  • Alan Frei




Tuesday, October 10, 2017
4:30 PM – 7:30 PM UTC


Networking and Food
Fireside Chat


  • Jens Wernborg

    Startup Grind Hong Kong

    Chapter Director


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RnD photography

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