Alan Frei (amorana)

Tuesday, October 10, 2017, 4:30 – 7:30 PM UTC

Alan Frei is an entrepreneur and economist known for his minimalist lifestyle. He has founded several companies, including and the e-commerce shops Amorana and LOOKSofLOVE, and founded the start-up Center at the University of Zurich. In 2015, he began to receive press attention for his radically minimalist lifestyle, having reduced his personal possessions to around 120 items.

About this event

Come and hear from Alan about his experiences founding companies, hiring people, living a minimalist lifestyle and his sex-toys ecommerce startup. 

Entrepreneurship is my big passion. Creating something from nothing is what I am doing wholeheartedly. I am the co-founder of 

One of my main goals is to simplify my life. I realized the fewer things I own the happier I became. Today I own about 119 different items.

Traveling just makes me happy. Therefore I try to visit as many places as possible. After visiting every capital of every canton in Switzerland, I started visiting every capital of every European country - until today I have 31 of 51.

Check out what happened



Tuesday, October 10, 2017
4:30 PM – 7:30 PM UTC


4:30 PMNetworking and Food
5:30 PMFireside Chat
6:30 PMNetworking