SLEEP ENTREPRENEUR
Catarina Dahlin is a sleep entrepreneur and co-founder of Dagsmejan—Sleepwear Reinvented. Catarina realised that while a textile revolution in sportswear had taken place, we still spend a third of our lives in one of the least innovative garments around, traditional pyjamas. That was the start of her journey to reinvent sleepwear in collaboration with leading research partners in Switzerland and Sweden. In 2017 Dagsmejan was named one of eastern Switzerland’s most innovative start-ups.
After an international career spanning 7 countries and 2 continents Catarina started to realise that in order to live better she needed to sleep better. In sportswear a textile revolution has taken place but we still spend a third of our lives in one of the least innovative garments around, traditional pyjamas. That was the start of her journey to reinvent sleepwear.
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SLEEP ENTREPRENEUR
Catarina Dahlin is a sleep entrepreneur and co-founder of Dagsmejan—Sleepwear Reinvented. Catarina realised that while a textile revolution in sportswear had taken place, we still spend a third of our lives in one of the least innovative garments around, traditional pyjamas. That was the start of her journey to reinvent sleepwear in collaboration with leading research partners in Switzerland and Sweden. In 2017 Dagsmejan was named one of eastern Switzerland’s most innovative start-ups.
INTERNATIONAL BUSINESS WOMAN
Catarina has a passion for the global business world, which has taken her to 7 countries across Europe and Asia. At the age of 19 she embarked upon her first venture outside of her native Sweden when she moved to London with just a suitcase and a return ticket. She continued her international adventures in her studies and work and says: “Moving abroad has been a life-changing experience for me. More than anything it has taught me to embrace change. The most wonderful things happen when we dare to move out of our comfort zone”.
