Max Wittrock is co-founder and one of the CEOs of mymuesli, an award-winning Muesli Startup. He is driven by his passion for food and e-commerce – and always looking for new ventures and opportunities.
Born in Munich, Max graduated from Law School (attending both the universities of Passau and Munich), he is also a trained journalist (University of Passau, Institut für Journalistenausbildung) and worked for smaller newspapers and freelanced for German Television (Bayerisches Fernsehen).
In 2007 Max started mymuesli together with two friends. mymuesli is active in five countries, has been granted several awards, including the German Gründerpreis in 2013, Germany’s most important award for entrepreneurial achievements, and currently employs approximately 850 people. mymuesli offers its customers to mix their favorite muesli from 80 ingredients – with 566 quadrillion possible mixes there’s something for everyone.
In 2007 Max Wittrock cofounded the startup mymuesli.com together with Hubertus Bessau and Philipp Kraiss that brings the concept of mass customisation to muesli. More than ten years later, mymuesli is available in six countries and operates 50+ very own mymuesli stores in prime locations. Max is driven by his passion for food and e-commerce and always looking for new ventures and opportunities.
Read More
Max Wittrock is co-founder and one of the CEOs of mymuesli, an award-winning Muesli Startup.
Born in Munich, Max graduated from Law School (attending both the universities of Passau and Munich), he is also a trained journalist (University of Passau, Institut für Journalistenausbildung) and worked for smaller newspapers and freelanced for German Television (Bayerisches Fernsehen).
In 2007 Max started mymuesli together with two friends. mymuesli is active in five countries, has been granted several awards, including the German Gründerpreis in 2013, Germany’s most important award for entrepreneurial achievements, and currently employs approximately 850 people. mymuesli offers its customers to mix their favorite muesli from 80 ingredients – with 566 quadrillion possible mixes there’s something for everyone.
Max gives talks or delivers speeches about mymuesli, entrepreneurship and related topics at universities, conferences or for corporate clients, including Porsche, DHL, and Apple. He regularly writes about his key learnings on his blog.
He is also human, father, very passionate about coffee, but most importantly photography: he doesn't claim to be a great photographer, but he has been taking pictures since his teenage days, mostly when travelling: you can find them (and him) on Instagram.
Together with his friends and extraordinary teams he started several other ventures, including a Coffee brand (Green Cup Coffee), an orange subscription business (Oh!Saft), a tea brand (Tree of Tea). They are sometimes also active as Business Angels. Portfolio companies include Startups (e.g. Minubo, making Business Intelligence easy for everyone) or more traditional business models like biosanica (organic Apple Chips).
