Founders: how are you handling SEO/link building — in-house, agency, or ignoring it?" | Artificial Intelligence

irfan sajid · 2026-07-03T03:47:01.887804Z

Something I keep noticing with founders: SEO/link building usually falls into one of three buckets —**In-house:** you dabble, but it's the first thing dropped when you get busy.**Agency:** you outsource, but retainers add up and it's hard to know if the links are even quality.**Ignoring it:** fine early on, but competitors often pull ahead 12–18 months later just by staying consistent.No single right answer — depends on your stage and margins. But the founders who win here treat it as a slow compounding asset, not a switch they flip when they "have time."Where do you all land — in-house, agency, or parking it for now?

Discussions

Founders: how are you handling SEO/link building — in-house, agency, or ignoring it?" | Artificial Intelligence | Startup Grind