Founders: how are you handling SEO/link building — in-house, agency, or ignoring it?"
Summary: irfan sajid discusses how founders typically handle SEO and link building, categorizing approaches into three main strategies: doing it in-house, outsourcing to an agency, or ignoring it. They emphasize the importance of treating SEO as a long-term investment and ask others about their current strategies—whether they manage it internally, rely on agencies, or choose to deprioritize it.
Something I keep noticing with founders: SEO/link building usually falls into one of three buckets —
**In-house:** you dabble, but it's the first thing dropped when you get busy.
**Agency:** you outsource, but retainers add up and it's hard to know if the links are even quality.
**Ignoring it:** fine early on, but competitors often pull ahead 12–18 months later just by staying consistent.
No single right answer — depends on your stage and margins. But the founders who win here treat it as a slow compounding asset, not a switch they flip when they "have time."
Where do you all land — in-house, agency, or parking it for now?
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