Many early teams try to be everywhere at once — several channels, several audiences, several messages — and the result is a lot of activity with little to show for it. I have found that cutting back to one audience, one clear promise and one channel that can be measured properly usually tells a team more in a month than a wider spread ever did. At Onyx Growth Labs, that narrowing is often the first step we discuss with clients before adding anything new. What would you stop first, and what made you choose it?