Sariah is the founder of Brainfreeze, a soft serve ice cream shop with multiple locations in Jeddah. He has a wide range of management and entrepreneurial experience as a consultant for Elixir/McKinsey and in a FMCG brand manager for P&G. Sariah was a recent success story on Shark Tank. In addition to Brainfreeze, he is an MBA student at MBSC in King Abdullah Economic City, north of KAUST.
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