The word networking strikes fear in some while others embrace the concept. The reality is that it can be fun and rewarding. Entrepreneurs must develop this skill because networking successfully will make or break a business. To get you started, here are four tips to help you maximize your results.
Have a great 30 second introduction
Networking begins with creating a 30 second introduction which explains who you are and what you do. You should be comfortable with it and be able to repeat it naturally and without hesitation. Additionally, prepare a 60 and 120 second introduction for when you can share more detail.
To create your 30 second introduction, answer the questions below. You can add more detail to each statement to form your 60 and 120 second introductions.
1. Create one to two sentences to capture your audience’s attention
2. Present who you are and what you do
3. State the value that your product or service provides or the problem it solves
4. Identify your target market or who will buy your product or service
5. Share what makes you different from your competition
6. Be prepared to explain what you need
Here is an example of a 30 second introduction:
Hi, my name is Tom Smith and I offer health-conscious individuals a nutritious, delicious and affordable alternative to fast food chains, stores and vendors. Individuals can purchase fresh seasonal organic produce directly from me and create their own recipes, or they can purchase gourmet entrees and side dishes I create daily. I provide this service by operating the Farm Fresh Food Truck in downtown Grand Rapids. Can you tell me about your experience the last time you purchased produce and are you aware if it was locally grown or organic?
Pick your events
You can network at almost any event. Consider joining a membership organization such as a chamber of commerce or professional organization, participating in a leads group, or serving as a committee or board member. Often, individuals attending these meetings are looking for people with whom to form joint ventures or strategic alliances. Other events to consider include business expos and participation in trade shows or workshops. Challenge yourself to leave your comfort zone and select one or two events where you may not know anyone or have to learn something new.
Set a goal for each event
Keep plenty of business cards with you at all times and set a goal of what you want to accomplish for each event. The goals can be as simple as identify five new prospects or meet seven new people.
Be sincere in your discussions. Introduce yourself to others and be open to them doing the same. Note that the person to whom you are speaking may not be your ideal client, however, they may know who is, and it may take multiple meetings for this person to feel comfortable enough to make a referral. During your discussion use the back of the individual’s business card to make notes about your conversation. It is also a good idea to note the date and name of the event on the front of each card for later reference.
Follow up after the event
Select a method to manage your contacts such as a spreadsheet, database or customer relationship management system (CRM) and enter that information into the system you choose while it is still fresh in your mind. Don’t forget to connect via social media and send e-mail meeting requests as necessary.
Attend events regularly to help people remember who you are and use these four tips on maximizing results when networking to ensure you communicate a consistent message with everyone you meet. A consistent message will help you grow your network and provide connections to those people who will use your products or services and thus grow your business.
What are your secrets to networking like a champ?