If content is King, then promotion brings Glory. But not all content creators of early-stage startups are able to embrace glory. What is the reason? Organic reach is depleting day by day on social media. And most startups at their early stages don’t have a budget to spend on paid promotion.
What is the solution?
In today’s post, I will discuss five free ways how startups can promote their content to reach more people. After reading this post, you will be able to maximize the success of your content marketing by reaching a large number of people.
Without further ado, let us dive in:
1. Answering On Quora
This ever-popular question and answer site claims to have 190 million unique monthly visitors. The beauty of this platform is that people question and answer on almost every topic under the sun. To promote your content on Quora, the first thing you need to do is to find questions relevant to your topic. This you can easily do by searching through Quora search box.
Once you find topics relevant to your content, dig deeper the topics to locate the questions of which answers your content offer. After you get the questions, write short answers and provide links to your content. If people like your short answers, they will come to your content for more information.
2. Including Influencers
Including influencers in your content is a good way to get more eyes at your content. How does it work? The process is simple and has the following steps:
● Ask influencers in your industry for a relevant quote for your content.
● Include the quote in content and let the influencers know about it.
● When the influencers share the content, you will reach more people.
What benefits will you get when influencers share your content?
Needless to say, influencers have loyal followers who interact with the content influencers share. You will certainly reach more people if your content is shared by influencers.
3. Sharing on Communities
Sharing content on communities like Growth Hackers and inbound.org can attract more eyeballs to your content. However, just sharing links on these communities will not help get more readers. You need to be active in these communities: share, like, and comment on other’s content to build rapport there. Only then, people will engage with your content.
Here is a list of few free communities where you can share your content:
● Facebook groups
● LinkedIn groups
Your success on these communities depends on how well you engage with others’ content. So be active if you want more people to read your content.
4. Syndicating Content
Content syndication is publishing your content on other websites to reach a broader audience. It is one of the most effective ways to get more readers. However, you should not forget to mention the website where the content was first published.
Medium and LinkedIn are popular platforms where you can syndicate your content. Also, you can target any leading website in your industry to request for content syndication. But you should propose value that content will bring to the readers of that website.
5. Sharing Creatively on Social Media
Though organic social media reach is dying, you can still reach a large audience if you use social media creatively.
Here are some ways to maximize your reach on social media:
● Share your content multiple times with different snippets
● Tag people you have quoted in your content
● Use relevant hashtag
● Tag people who share the same content as yours and ask their opinion
● Use images, memes, and animated GIFs to increase shares and likes
The secret to harnessing the power of social media, in today’s time of dying organic social media reach, is to get your content shared by as many people as you can. The more people share your content, the better reach you will have.
As a content marketer who has successfully created content marketing strategies for many brands, I believe that you should spend 50 percent of your energy on content creation and the rest 50 percent, on content promotion.
Answering on Quora, including influencers in content, sharing content on communities, syndicating content and sharing content on social media creatively are some proven ways to take your content in front of a mass.
What about you? Do you want to share any other free way to promote content? Leave it in the comment section. I would love to know about it.