Blog

You Only Get One First Impression: Make it Count

As an entrepreneur, you understand the power of first impressions. You know how to turn things on when you walk into a room full of potential networking opportunities. You understand what it looks like to dress for success when delivering a pitch to investors.
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How Customer Reviews Can Make Or Break Your Business

No matter how great your data-driven, predictive marketing algorithms are, they can always be trumped by one old-school type of brand information: customer reviews. If they’re great, they’re the best asset your brand has to gain the trust of new customers and retain old ones; if they’re terrible, they’re the hardest setback to overcome.
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Why are Instagram “Instapods” Important For Startups?

An Instapod is a themed group message of between 10-15 content creators on Instagram.
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4 Social Marketing Strategies with the Highest ROI for Start-Ups

I’ve had the pleasure of working with multiple start-ups as both a co-founder and an outside consultant. If you had asked me while I was in the storm of my first start-up, the word, “pleasure” would probably not have been the first word that came to mind.
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4 Social Media Secrets all Startups Need to Know

For most startups, social media marketing is an absolute. Most companies have already gotten onboard with Facebook, Twitter, Instagram, and LinkedIn. However, few have been truly successful at manipulating social media in a way that accomplishes their business goals.
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