Blog

Which is better? Data-driven or data-informed?

A month ago I got a chance to speak at Tech in Asia Product Development Conference in Jakarta about data-driven versus data-informed. Post-conference I was approached a few times to discuss more and speak at other events about the topic. Since people attended my talk found it useful, I thought I might as well share it with the global community.
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Launch A Successful Instagram Influencer Campaign

Influencer marketing is a hot buzzword these days, and for good reason.
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You Only Get One First Impression: Make it Count

As an entrepreneur, you understand the power of first impressions. You know how to turn things on when you walk into a room full of potential networking opportunities. You understand what it looks like to dress for success when delivering a pitch to investors.
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How Customer Reviews Can Make Or Break Your Business

No matter how great your data-driven, predictive marketing algorithms are, they can always be trumped by one old-school type of brand information: customer reviews. If they’re great, they’re the best asset your brand has to gain the trust of new customers and retain old ones; if they’re terrible, they’re the hardest setback to overcome.
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Why are Instagram “Instapods” Important For Startups?

An Instapod is a themed group message of between 10-15 content creators on Instagram.
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