Regardless of whether he’s worth $10 billion as he claims or the conservative $2.9 billion that critics say is his actual worth, it is obvious that Donald Trump is a charismatic entrepreneur with the ability to generate hype and wealth.
While there are people out there who have little faith in his ability to turn business insight into political success, one thing is clear – Trump knows what it takes to generate support. One of the key parts of his success is his ability to get the world talking.
Here are just 5 reasons why Donald Trump’s personality is all he needs to earn billions of dollars in free press coverage.
He Is Authentic
Depending on which side of the political fence you sit on, you may describe Trump as anything from a visionary to a pretender. But the truth is that he has managed to generate a staggering $2 billion in free publicity. And his strategy has been simple. He’s been himself.
Generally, politicians tend to draw as much attention as possible to their more attractive attributes. They’re always out kissing babies, shaking hands, and saying the right things.
While garnering public affection is a popular strategy, it’s not necessarily an honest approach. Who would vote for a politician who says what’s needed and then changes their tune once they succeed?
Trump is who he is – no more, no less. And he’s never denied that. By staying true to his positions and remaining consistent, he’s getting people talking, and listening.
He Is Opinionated
He has been called everything from a bully to an idiot, but part of the reason why Trump is such a compelling candidate is because he is not scared to say what he thinks.
Generating PR attention is a subtle science, but at its most basic form what you need to do is get people to notice you. And the easiest way to do that is to ensure that you have an opinion on every important element of the campaign discussion.
Donald Trump always has something to say and it’s not always the popular choice, and that’s public relations gold.
He Is Complex
People who win in the vicious world of big business all know how to play to the crowd. They can move from a shark convincing a board of investors to take a chance to a gentle, compassionate visionary instantly.
Donald Trump knows that to win his share of column inches, he needs to get under the skin of Americans, but the public persona is very different from the real man.
Behind closed doors, he is described as charming and considerate, and that is driving a number of people to vote for Donald Trump.
The way in which he understands people has allowed him to whip the media into a frenzy of curiosity that means he is on everybody’s lips, but he still has the decades of boardroom experience to understand the people who matter.
He is Larger than Life
When last did you read a newspaper article about an average person doing something ordinary?
PR is about standing out. About getting the world to take notice of everything you do. And Donald Trump has that charisma in heaps.
From TV roles to his distinctive appearance, he has the kind of personality that you immediately notice. He has that uncanny talent to make sure he’s the center of attention. His investments are more extravagant. His life more extraordinary than we could ever imagine.
And it’s that personality trait that has managed to capture the imagination of bloggers, writers, and media houses all over the world. Now they’re talking about him and earning him free publicity.
He Knows How to Lose
If there’s one thing newspapers love talking about, it’s people who fall from the top and rise up again. Donald Trump has felt the sting of loss and risen up countless times and that has put him in the position of running for office, but the effect is deeper than that.
While his resurgence from bankruptcy alone has yielded massive, free traction in the media, it is also testament to the man himself. Brave and ambitious, his numerous business interests have certainly made him more resilience.
From a public relations perspective that resilience has helped him ignore the negative press out there and focus on his ultimate goal. Unlike competitors who scramble to suppress bad press, Trump knows that every word is fueling his train to success.
And he is hard enough to take the good with the bad. After all – he’s seen it all before.