If you are a professional blogger you will understand it’s better than anyone else that content is the most important part of your blog. However it is not content alone that makes a blogger successful.
The content has to be written to address a target audience and promoted well so that it actually reaches the public.
A good writer cannot necessarily become a successful professional blogger. That’s because in this age of technology things are changing faster than ever. With new algorithms and SEO tricks many good blogs and websites fail to appear top on search results with good content while many make the most of it by keeping track of some basic facts.
Becoming a professional blogger is not a piece of cake and content marketing especially demands some planning. Here in this article we will talk about six essential content marketing goals for a professional blogger.
1. Understand your needs.
The first and the most important goal for any professional blogger should be to understand in a crystal clear manner the goals for content marketing. If the needs are not clear, writing even tons of article won’t help. You need to think clearly about the complete picture and plan each and everything associated with your content marketing strategy.
That can include making sure that your visual visitors get caught up by your email marketing strategy when they come to your site or the advertising you run or the backlinks or affiliate marketing techniques. You cannot make a mix of all marketing strategies in the end. Thus be clear about what you want to market.
2. Write kickass content.
Your content’s quality should be precise, accurate and spam free. If you are writing on body building, don’t try to make it a comprehensive guide about all health related tips and tricks. If you want to learn how to become a professional blogger, first thing you should remember by heart is that you cannot compromise on content quality.
3. Personalize your web page for users.
Users should get a feeling they are back to a place they have visited. Thus if they get a popup of welcome back or feed based on their interests they will become more excited and happy. Thus personalization should be one aim that should always be included in a content marketing goal.
4. Start using analytics.
A top notch blogger would always advise you to use an analytics tool. There are many such tools available with cheap prices and multiple features. These tools can help you know a lot about the engagement activity of your readers and their information like age, demographic, locations and time they spent on your page.
There are many free analytic tools as well and some such tools like Google analytics have helped many amateur bloggers game up their level and become a pro. Based on the results and observations you can change and improve your content.
5. Offer freebies and benefits.
To build a huge user base you need to make sure your users receive benefits and freebies as they go along. These can be in form of free e-books or unique and helpful items which addresses the pain points of your readers.
6. Ask for feedback.
One goal you must have in mind when you are working on content marketing is asking for feedback from your readers. Asking for a feedback can be done instantly on website or through the emails. You can always try to build an email list and prepare list of follow up emails which will ask readers about how they feel and what else they are looking for from your blog.
Lastly, you need to keep revisiting your basics and improve and evolve as time and technology changes.