The Myths and the Realities of Product Testing at Tech Conferences

Testing product concepts and assumptions is critically important to the success of tech startups who bring new technologies to market. To do it properly a sophisticated approach is often required. However, it is a common misconception that you can’t do product testing at a conference, because it is just too complicated.

How Customer Relationships Can Improve Your Business Brand

Managing a small business can be daunting, especially if there is lack of knowledge and strategies in keeping customers interested and happy. This is a problem for me. After I started my own online business, I realized that it’s not only a numbers game but also a day-to-day competition for brands.

The Pyramids Aren’t As Tall As You Think

The moral of this story is that you can reach just about anyone online.

How Successful Entrepreneurs Win Their Customers

Ask any entrepreneur about the biggest challenge he has ever faced and you’ll get a prompt reply – winning and keeping customers. According to the Pareto Rule, “80 percent of your sales come from 20 percent of your clients.” In order to win those "lucky and profitable customers," you need to have a strategy in place.