Growth Hacking : No Money Marketing for Startups

When Sean Ellis was trying to come up with a new job description for a Dropbox back in 2010, he would have never thought that, "Growth Hacking" would become such a hit among startups.


The Unicorn, Grab, Running Head to Head With Uber. An Interview With Kell Jay Lim

Startup Grind Singapore recently spoke with one of the key people behind the success of ride-hailing app Grab, Kell Jay Lim. As the Country Head of Singapore for Grab, Lim took Grab from being unheard of a few years ago, to having more drivers on the platform than all of Singapore’s taxi companies combined.


Stand Out From The Crowd: Startup Differentiation

In the startup world, there’s always a new idea on the horizon, but for every new idea, there are also dozens of repeats, variations, or companies that already exist. Sure, some are improvements on old ideas, but others are just crowding the market. If you’re occupying one of these crowded corners, such as fintech and social media, differentiating your startup is more important than ever before.


Marketers, Don't Get Left Behind


5 Most Important Things Startups Should Know about Social Media

Launching a startup is always hard, so you’ll need all the help you can get, both offline and online. In this increasingly digital era, if your company’s not on social media then you pretty much don’t exist, so building up your online presence should be one of the main goals in your growth strategy.