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How A Pivot Saved Our Startup From Dying

It was June 19th and I was sitting at the San Francisco airport waiting to board my flight and contemplating future of our startup. I was returning from Valley after an exhausting few weeks full of customer feedback and learning that would shape the direction of our startup.

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Live Stream Billboards – The Underground Billion Dollar Industry

YouTube released its beta of live streaming to content creators who have over 15,000 subscribers on their channel in June of 2016. As a YouTuber with 30,000 subscribers and 250,000 monthly views, I was eager to test live streaming with my audience. Over the past 3-months, I’ve worked closely with a community of fellow YouTubers from Finland, the UK, and India who introduced me to the elusive “Live Stream Billboards.” This underground marketing channel is believed by many creators to be the beginnings of a billion dollar industry.

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Protect the Asset: Trade Busyness for Fitness

When asked what surprised him most about humanity, he answered: “Modern man. Because he sacrifices his health in order to make money. Then he sacrifices money to recuperate his health. And then he is so anxious about the future, that he doesn’t enjoy the present. The result being that he doesn’t live in the present or the future. He lives as if he is never going to die, and then dies having never really lived.”

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Generate Leads From Your Startup’s Instagram

I am placing my bet that Instagram will take the spotlight as the top social platform for businesses in 2017. With 70 percent of U.S. companies transitioning their marketing efforts to this platform over the next year, most of the focus will be around how to generate leads.

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Breaking Industry Habits: Challenging, but Not Impossible

Habits are tough to break. And when you’re in a well-established industry, processes often become habitual, and people fall down the “but we’ve always done it this way” hole.

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