Blog

How Well Are You Ruddering?

Many years ago, I was a participant in a CEO group.  One of the other members was known for a hard-driving initiative that he claimed ensured results:  Every quarter, regardless of company performance, he fired one member of his executive team. 
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Father Knows Best: How My Dad’s Advice Can Help Your Business

My dad, Steve Ferres, started working at the NAPA Auto Parts in my hometown of Bellevue, Ohio, when he was 18 years old. He needed a job, but he couldn’t leave town because he didn’t own a reliable car. My aunt happened to work at the store, and she could vouch for him.
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4 Marketing Terms Every Startup Should Know

For new businesses and startups hoping to navigate the choppy waters of digital marketing a firm grasp of today’s marketing terms will be key. An understanding of their “what” and “why” will allow you to boost your marketing tactics and aid your effort to attract, convert, and hold on to today’s consumers.
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International Travel Can Help All Entrepreneurs

If you haven’t taken to the skies and traveled internationally, let 2017 be your year for exploration of different cultures, languages, customs.
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How A Pivot Saved Our Startup From Dying

It was June 19th and I was sitting at the San Francisco airport waiting to board my flight and contemplating future of our startup. I was returning from Valley after an exhausting few weeks full of customer feedback and learning that would shape the direction of our startup.
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