Mobile users are rapidly increasing and as a result, developing websites that render well on mobile devices has become the need of the hour. Statistics show that 57 percent of users surfing your website from mobile devices will leave your website if it does not load in less than 3 seconds. Another study shows that 30 percent will not complete the purchase if the shopping cart is not mobile friendly.
Secure mobile websites.
It is equally important that your mobile websites are secure and enable safe transactions. Every website owner should take mobile website security as a priority and buy SSL Certificate to make sure that data transfer takes place security between the browser and the server. EV SSL Certificate is one of the most popular and effective security certifications for websites. Website security has become more significant after the announcement of Google that HTTPS is considered as a ranking signal.
If you are wondering what exactly a mobile website is, let us share some insights into it.
A mobile website is mainly designed to render well on the small screens like smartphones, tablets, iPhones, etc. Desktop websites would not appear properly on mobile devices so, in order to ensure that the website content gets adjusted according to the screen size and device used, mobile-friendly websites are a must. These websites have larger text that is easily readable, touch-friendly buttons, faster download speed and page elements in sync with mobile devices. In order to generate more leads and improve the brand personality, mobile websites are quite necessary. Keeping in mind all these factors, it is imperative that your website is optimized for mobile devices in 2018.
To determine whether your company website is mobile optimized or not, you should check the website on various devices. The content should get scaled based on the device. You should carry out the mobile-friendly test offered by Google if you want to figure out whether your website is mobile optimized or not. This is the website: https://search.google.com/test/mobile-friendly
If you find that your website is not mobile-friendly, you may have to approach experienced web developers who would help you out with that. You can go ahead with the already existing content and design, and get it coded for mobile responsiveness. As an alternative, you can even plan a redesign with a full upgrade to the mobile website.
Here’s a deeper insight into why business owners should have mobile websites.
- Better browsing experience for your visitors
With maximum users accessing your website from mobile devices, mobile-friendly sites enrich the browsing experience for the visitors. It makes your site navigation a cakewalk with easily readable content. It is also possible to share the content through the web.
- Compatible with different devices
Responsive websites compatible with mobile phones render properly on all devices and the diverse platforms like desktop computers, laptops, smartphones, tablets, and notebooks. As a result, you do not lose out on customers because of mobile incompatibility.
- Serve the huge mobile user market
Some statistics have shown that half of the local searches are all carried out on mobile devices. Mobile devices are mainly used for online search by 50% of users worldwide and 57% of the customers don’t prefer buying from companies who have a poor mobile website. All these studies reflect the fact that you ought to have a mobile website to have a successful business in 2018.
- Enhance SEO rankings
As mobile optimized websites are SEO friendly, search engines like Yahoo!, Google, and Bing put these websites first. It is not advisable to have multiple websites with the same content as it would lead to plagiarism and get your content plagiarized.
- Amplify the visibility in the mobile market
You can increase your reach to more number of users worldwide by having a mobile-friendly website. Maximum customers are checking out your website on their mobile phones and to cater to these users, the best idea is to have a mobile website.
- Build brand reputation
Giving a smooth mobile browsing experience can build your brand reputation and make your customers trust you. If your website does not look good on the small screens of mobile devices, it may disappoint your prospective customers, and you may end up losing them to your competitors.
- Amp up the website conversions
A good mobile experience can help you acquire new customers as well as retain the existing customers. Three-fourth of the shoppers would return to your website if you offer a mobile-friendly website. That said, if you want to increase the conversions for your business, a mobile-friendly website is a must-have.
- Increase the average time on website
Our lives are getting exceedingly busy and in such a time, if your website takes longer to load, it is obvious that your customers will leave your website. On the contrary, if your website gets loaded quickly, it increases the average time of your visit on the site. It is easy to navigate through the pages of mobile-friendly websites.
- Speeds up the loading time
A website that is not mobile friendly takes a longer time to load, while a mobile website gets loaded quickly as the coding has been done in accordance with the mobile rendering. Customers abandon a webpage that takes longer than 6-10 seconds to load.
- Helps to stand out from ordinary websites
It is quite likely that your competitors are using mobile responsive websites. If you do not have a mobile website, it would hamper your business growth and you would lose on the ROI. To have an edge over your competitors and an upper hand, you should invariably have a mobile-optimized website.
For businesses looking for greater customer engagement, a mobile website is something that cannot be overlooked. Your website should be able to serve the mobile users if you want to influence the impulsive shoppers who are most active on mobile devices. In a nutshell, sales, ROI, traffic, engagement, and SEO are the main advantages of mobile websites and it is surely something that you have to consider if you want your business to progress.