Let me start this article by asking you a very simple question. Have you seen anyone with no social media accounts in today’s world? If yes, how many people? I believe you can count them on your fingers. Today, almost everyone has multiple social media accounts, especially younger groups of people.
According to the statistics, around 2.45 billion people are active on various social media platforms today with the Facebook far ahead of other social media platforms with over two billion active users. However, there are many other social media platforms with millions of active users, which cannot be ignored as well.
The brands that are not active on social media platforms are missing out on plenty of things. There are plenty of companies that have already started being active on social media platforms, and these companies are reaping a lot of benefits from their social media engagement.
Top five reasons why businesses must engage in social media platforms.
There are plenty of reasons for businesses to engage on social media platforms. If we list all of them out, the list could cross over 100. For that very reason, I am not going to list out all minor and major reasons for businesses to be active on social media platforms. We’re only listing out five top reasons for businesses to be active on social media platforms.
Here are the five of the top reasons why businesses must consider social media engagement.
Referral visitors.
The social media active users follow their favorite celebrities, brands, and experts on social media platforms. The influencer marketing is so popular today because anyone with a good content and offer has an opportunity to build a fan base on their social media accounts.
The brands that come up with a right social media marketing strategy have an opportunity to reach and retain loyal followers. If their fan base is satisfied with their products and services, they could well share the page with their friends and loved ones.
In fact, the study shows that around 71 percent of the customers who have had a pleasant experience with the specific brands on social media platforms share recommend the brand to their loved ones.
Enhance customer relationship.
So much depends on customer relationship in today’s world of intense competition. The big companies are not only focusing on reaching out to new customers by doing Facebook marketing, Twitter advertising, and so on, but they are also doing their best to retain their existing customer base.
With social media platforms, the companies can provide a top notch customer service to their customers, and provide instant answers to their queries. Having a strong relationship with existing customers will not only help in retaining your existing customers, but it will also increase your brand reputation, as they are likely to tell about your brands to others.
Crisis management.
There is no guarantee that business will always have a smooth run in the world that is full of uncertainty. There are many cases of business where the bad news or event has ruined the overall business operations.
The businesses who are active on social media platforms can somewhat manage the crisis. The social media platforms are the part of a person’s daily life now. The people almost immediately share their happiness and dissatisfaction with their social media accounts.
And, the people are also likely to contact the pages directly with their queries and complaints. The companies who are very active on various social media platforms can get the direct feedback and opinions from their angry customers. They can detect and monitor most of the negative reviews and comments circulated on social media platforms.
When they get the direct feedback and customers’ opinions, they can respond to their problems in an effective manner. They may not control all the damage done, but they can certainly minimize the damage by responding to negative comments on social media platforms.
Lead generation.
The social media platforms will help in reaching out to potential clients and bringing them to your lead page. According to the statistics, around 50 million small businesses are there on the Facebook, and around four million of them pay the Facebook for advertisements.
It’s because social media platforms, such as Facebook can help the businesses to reach whom they want to reach with their ads. It allows targeting the people based on age, demographics, interest, and so on.
If you promote the relevant content on social media platforms, they will visit your website. If you have an enticing lead page, there is a good chance that there would be a conversion as well.
Content analysis.
Not all content is a great content. This is true, but we sometimes perceive that every piece of content that we generate is awesome. With a social media platform, you can actually test the quality of your content.
There are analytical tools that are offered by social media platforms that allow the publisher to see the engagement in the post. The great content will get a very nice engagement while other content may not get that much engagement. This helps the brand to analyze their content.
Conclusion
The social media engagement is not for gaining competitive advantage anymore because many brands are already very active on various social media platforms. The study shows that over 85% of the American companies with more than 100 employees are active on Twitter.
The companies are so concerned about social media engagement now that they are spending a lot of money on mixing artificial intelligence with their social media accounts to be more active on social media platforms. If your business is not yet active on social media platforms, you should hurry and start being active on social media platforms.