Each year at Startup Grind we set aside the month of May to recognize and celebrate Women Leaders throughout our global network, during our "Women Take The Stage" events. That's why we're so excited to sit down with Lorraine Ferguson; entrepreneur, Sandler Training Associate, and author of the marvelous, best-selling "The Unapologetic Saleswoman: Breaking the Barriers, Beating the Odds" Lorraine is a dynamic, enthusiastic speaker certified in the proprietary Sandler selling system.
In its purest form, sales are simply the exchange of goods for money. And the reality is, without exception, every company NEEDS the sale of products and services to stay in business.
But many people view the sales function with uneasiness. Disagree? Think about the last time you entered a store to make a purchase and were approached by a sales professional offering help - what was your instinctive reaction?
When did sales become a dirty word? And how did sales professionals come to be regarded with such disdain? Women, in particular, can be especially vulnerable to low self-confidence as a sales professional.
More importantly, what can be done to change that perception?
Lorraine leverages 3+ decades of experience as a sales professional, trainer, and internationally recognized business development expert to share ways to move the needle on lackluster sales, and how sales leaders and their teams can achieve at their full potential.
DATE & TIME: May 8, 2019, 5:30 PM - 7:30 PM
LOCATION: Bull Moose Club 150 State Street, Fourth Floor, Albany, NY 12207
AGENDA
5:30 pm Networking with Food
6:00 pm Fireside Chat with Lorraine and Q&A
7:00 pm Networking
Lorraine will have copies of her book, The Unapologetic Saleswoman: Breaking the Barriers, Beating the Odds available for purchase,
Sandler Training
Author, Sandler Training Associate
Lorraine Ferguson leverages 25+ years experience as a sales & operations management executive to help business owners of start-up, franchise, Fortune 500, and private equity companies develop themselves or their teams. In 2004 Lorraine brought the globally recognized Sandler Sales programs to our region, & she recently published The Unapologetic Saleswoman - Breaking the Barriers, Beating the Odds
Lorraine Ferguson brings over 25 years experience as an executive selling, sales and operations management at the corporate, regional and branch level for start-up, franchise, Fortune 500, and private equity companies prior to bringing the globally recognized Sandler Sales programs to our region in 2004.
As a certified Sandler Trainer and coach, Lorraine works with business owners and executives who come to her because they are concerned with developing either themselves or their employees in the areas of management, customer service, communications, and selling.
Lorraine recently published the book, The Unapologetic Saleswoman - Breaking the Barriers, Beating the Odds, available on amazon.com along with being a frequent contributor to selling and management publications, and public speaking on the topic of women in professional sales.
Sandler Training is a world leader in innovative sales, customer service, and sales leadership training. For more than 40 years, Sandler has taught its distinctive, non-traditional selling system and highly effective sales training methodology, which has helped salespeople and sales managers take charge of the process.
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