Creating a Company That Means Something - Joe Tyler & Terry Nawrot (SpringStart, ex-Informz)

Nov 29, 2018, 11:30 PM – Nov 30, 2018, 1:30 AM

Pioneer Plaza, 652 Albany Shaker Road, Albany, 12211

Terry Nawrot & Joe Tyler took Informz from startup to one of the most highly-acclaimed marketing automation companies on the planet. They made the Inc 5000 for 4 years, received Entrepreneur Magazine’s Top Company Culture award, and Best Places to Work 3 years running. Informz was acquired in 2017, and Terry & Joe pivoted to co-found SpringStart, a venture capital firm for early-stage startups.

In-person event

About this event

Bringing a company to exit is a complex journey; often exhilarating, sometimes excruciating, and certainly not for the faint-at-heart. For Terry Nawrot and Joe Tyler, this is familiar territory, since they scaled their former company Informz from a small startup to one of the most highly-regarded marketing automation companies on the planet.

Using a multi-faceted approach that included communication, accountability, community give-back, and family-friendly employee benefits, Tyler and Nawrot built Informz into an award-winning company culture that not only received national acclaim but was a model that other companies tried to emulate.

Informz made the Inc. 5000 for 4 years, received Entrepreneur Magazine’s Top Company Culture award in 2017, received the Best Places to Work award 3 years running and was also named 2017 Corporate Volunteer of the Year for the Albany, NY area.

In early 2017, Tyler and Nawrot decided to sell Informz, and after a whirlwind of negotiations, the company was acquired later that year by Higher Logic.

Tyler and Nawrot left Informz, and relishing the thrill of creating and watching a company flourish, they launched SpringStart, a Venture Capital firm geared for early-stage startups.

Today, they are on the hunt for startups and business ideas that they can help cultivate to become great companies.

Limited number of super early bird tickets available - use promo code Speedy



November 29, 2018

6:30 PM - 8:30 PM


6:30 pm Networking with Food

7:00 pm Fireside Chat with Terry & Joe and Q&A with Audience

8:00 pm Networking


- Creating an Award-Winning Company Culture

- When The Pieces Don't All FIt

- Loyalty vs. Longevity

- Breaking Up Can Be Hard - Managing an Exit with Grace and Integrity


Pioneer Plaza

652 Albany Shaker Road

Albany, 12211

Check out what happened


  • Terry Nawrot Joe Tyler

    SpringStart, ex-Informz

    Co-Founders & Managing Partners



November 29 – 30, 2018
11:30 PM – 1:30 AM UTC


11:30 PMNetworking and Nibbles
12:00 AMFireside Chat w/Terry and Joe + Audience Q&A
1:00 AMNetworking


  • Patrice Perkins

    The Word Architect

    Chapter Director

Global sponsor

Dell Technologies logo

Dell Technologies


Upstate Venture Connect logo

Upstate Venture Connect

Startup Tech Valley logo

Startup Tech Valley

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