Stephen Key is an award-winning product developer, a renowned intellectual property strategist, and a lifelong entrepreneur. The dozens of concepts he has brought to market have retailed in Walmart, 7-Eleven, and Disney stores and theme parks worldwide, as well as been endorsed by Michael Jordan, Alex Trebek, and Taylor Swift. In 2001, Key cofounded inventRight, a one-on-one coaching program that has helped people from more than 40 countries license their ideas. One Simple Idea, his bestselling book about product licensing, has been translated into five other languages. He writes about entrepreneurship and licensing online weekly for Inc., Entrepreneur, and the design website Core77.