WORKSHOP CONTENT 1. Establishing Your Owned Platform 2. Optimizing Content For Search & Credibility (Quality, Keywords & Hashtags) 3. Leveraging Funnels, Lead Magnets & Email Lists 4. Increasing Engagement Via Social 5. Using Visuals To Increase Visibility 6. Customer Reviews & Testimonials 7. Digital PR & Influencer Marketing 8. Boosting Your Reach With Paid Advertising