Marc Ros is a recognised expert in marketing and communication, founder and CEO of the companies AFTERSHARE.TV and 60dB ENTERTAINMENT, promoter of the BRANDUCERS forum and member of the first international jury for the Branded Content & Entertainment category at the Cannes Lions, as well as a speaker and media collaborator. He is also a guest lecturer at Pompeu Fabra University and the Blanquerna Faculty of Communication, Ramon Llull University, in Barcelona. In 2007, in the midst of a recession, he decided, along with Risto Mejide, to found AFTERSHARE.TV based on an idea: to sell ideas that help sell, to convert advertising into new ways of generating business for brands, that is, to generate, produce, market and distribute content and tools for brands and media. And to seek publics, create publics and manage publics to boost brand strategy. Five years later, AFTERSHARE.TV has worked, and works, for important brands such as Grupo Antena 3, BBVA, Trinidad Alfonso Foundation, Turismo de España, Poker Stars, TOUS, Grupo Danone, LFP, Euroleague, BUFF, El Corte Inglés, Panrico and PUIG, among others. He recently founded CONECTOR, a start-up accelerator, along with Carlos Blanco, Marc Vidal, Xavier Verdaguer, Miguel Vicente, Gerard Olivé and Risto Mejide. In 10 months they have accelerated eight companies, two of which have gone on to the next round, and are currently accelerating over 20 projects in the second edition.