Founder and CEO of SocialCar, the first platform in Spain for P2P car rental. Mar, is a benchmark in sharing economy, sustainable mobility and legality. Founding member of Sharing España and board member of ADigital. Mar supports Barcelona's tech ventures as a member of BCN Tech City's board of directors. She is also a promoter of innovation as part of the Creafutur advisory board. Graduated in Law and PDD by IESE, she began her professional career at Cuatrecasas Abogados and her social entrepreneurship interest began at Grameen Bank with Prof. Muhammad Yunus, Nobel Peace Prize laureate.

• Marketing & Business plans: I have worked in all the process of its execution, from the analysis of the market and research of opportunities to the elaboration of strategic actions and its implementation.

• Leadership and Management: I successfully leaded cross-functional teams to implement new business initiatives, a new CRM system, reorganise existent procedures and achieve success in projects and events (sport and sponsorship events).

• Knowledge of the APPS ECOSYSTEM: I have leaded projects to develop mobile apps from its idea, design, contents, programming development and launch (e.g.: BCNQuiz).

• Digital commerce knowledge: Integrate on-line (Adwords, Facebook ads,...) and traditional media to reach target audience. Strong grasp of digital commerce and social network trends.

• 4 Languages: I fluently speak four languages since I have been living and working abroad: Spanish, English, Italian and Catalan. I also have basic French.

Specialities: Experience in marketing (Master’s Degree in 2007), sport management (Master’s degree in Sport Management and Direction in 2009), planning, event management and marketing, budget management, product and services launches, integrated campaigns, social media/ online marketing, good communicator, leadership and teamwork skills.