Daniela is Founder of Goiko Grill and more recently of Brandcrops, a consultancy firm on brand & marketing strategy. She jumpstarted Goiko Grill with her brother and parents in 2013. Since then and until 2019 she served as its CMO, and was able to create along with her marketing team, a Spanish Love Brand and a social media movement that catapulted Goiko’s growth. Goiko currently owns 74 restaurants nationwide and employs more than 1200 people, while being a success case for the industry. Daniela calls herself a Love-Storyteller, and she strongly believes in the power of purpose.
This event is part of a special initiative at Startup Grind, #SGWomen Month, where we are proudly recognising the accomplishments of successful women leaders (founders, venture capitalists, engineers, executives and more) who represent our community all over the world. Join us in this special occasion!
The event will go as follows:
This event will be conducted in Spanish. The link to the session will be provided to all those who registered.
Brandcrops
Cofounder
Venezuelan living in Madrid. Daniela holds a Bachelor of Architecture from the Universidad Simón Bolívar in Caracas-Venezuela and a Masters degree in Strategic Design from IED Master in Madrid-Spain. She jumpstarted Goiko Grill with her brother and parents in 2013. Since then and until 2019 she served as its CMO, and was able to create along with her marketing team, a Spanish Love Brand and a social media movement that catapulted Goiko’s growth. She proudly earned a National Marketing Award for the company -within other recognitions- and became a keynote speaker that inspired on the matter among entrepreneurs, mainly struggling with her same challenges at first stages. Goiko currently owns 74 restaurants nationwide and employs more than 1200 people, while being a success case for the industry. Daniela calls herself a Love-Storyteller, and she strongly believes in the power of purpose. More recently, she has cofounded Brandcrops, a consultancy firm on brand & marketing.
MarsBased
CEO & Founder
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CEO & Founder at MarsBased and Barcelona Chapter Director at Startup Grind. MarsBased is a 20-people full-remote development consultancy from Barcelona specialised in web and mobile applications developed with Ruby on Rails and Javascript frameworks. Àlex runs the sales/marketing area and is in charge of communications & growth of the company. His background in consulting & development (ex-Deloitte, ex-VASS) and his international profile helps him with the technical and the business perspective. His experience with volunteering (over 5 years at ESN) have helped him to build one of the strongest communities in Barcelona through Startup Grind, events for developers, curating Startup Digest, and managing a Slack community for entrepreneurs and startups in Barcelona.
MarsBased
Barcelona Director
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TechBuddy Spain
Team Member
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American Society of Barcelona
Team Member
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Team Member
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Content Marketer
Team Member
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MarsBased
Co-director
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Director Startup Grind Andorra
Dekaland, Globatalent, Entanglement Partners
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Mind the Bridge
Team Member
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