Daniela is Founder of Goiko Grill and more recently of Brandcrops, a consultancy firm on brand & marketing strategy. She jumpstarted Goiko Grill with her brother and parents in 2013. Since then and until 2019 she served as its CMO, and was able to create along with her marketing team, a Spanish Love Brand and a social media movement that catapulted Goiko’s growth. Goiko currently owns 74 restaurants nationwide and employs more than 1200 people, while being a success case for the industry. Daniela calls herself a Love-Storyteller, and she strongly believes in the power of purpose.

This event is part of a special initiative at Startup Grind, #SGWomen Month, where we are proudly recognising the accomplishments of successful women leaders (founders, venture capitalists, engineers, executives and more) who represent our community all over the world. Join us in this special occasion!

The event will go as follows:

• Fireside chat between Daniela Goicoechea (Founder @ Goiko Grill & Brandcrops) and Àlex Rodríguez Bacardit (CEO @ MarsBased) (40min)
• Q&A (20 min)

This event will be conducted in Spanish. The link to the session will be provided to all those who registered.