Creative designer specialized in conceptualizing and executing new products and services with a strong technology background, always targeting end users. Driven by technology, Simón always impulses technical improvements and how these affect human interactions. With extensive experience in the mobile industry, Simon worked in the award winning Spanish mobile game developer Digital Legends Entertainment as Chief Design Officer. After an inspiring stay at the h2i Institute, (an innovation school for Postgraduate Design, an international strategic design consultancy) Simón learned that innovation can be a process, not just vague inspiration. He discovered that innovation is about trying to be comfortable in an uncomfortable environment and how to collaborate with users from different disciplines, backgrounds and attitudes to better define a product/service. Currently, Simón is the Co-Founder and Managing Director of INCUBIO. In addition, he is the Coordinator for the Videogame Degree at the Tecnocampus - UPF and manages Gamebcn, the videogame incubator and accelerator.